Testimonials – what others say about ODC (Oliver)
When I joined FreshDetect in 2017, I was really impressed of the achievements and professionalism in the company at this stage of the life cycle. During my time with FreshDetect I experienced Oliver as an entrepreneur with a clear mission and vision. We had good and intense discussions and always came to a balanced solution and fast decisions. To be highlighted is his infective enthusiasm and passion. This paired with his authenticity made him a great seller as well. It was challenging and fun working with him.
Oliver was the main driver behind FreshDetect. His fast comprehension and assimilation in new topics, his pragmatic and solution driven approach and his never-ending persistence with the ever-growing challenges strongly impressed me again and again. Beside this, Oliver lives the right values and puts always the project into the center of his doing. He is questioning, reflective and open for good criticism and solution-based proposals. He is a team player. He is an entrepreneur.
I met Oliver the first time at a pitch session of Go-Beyond in Zurich and as a result we invested in FreshDetect. Subsequently I became member of the advisory board. FreshDetect was a disruptive and complex technology. Oliver and his team faced different types of problems and stayed positive to find a solution. A lot of the challenges were solved successfully. At the end the complexity of the technology accompanied with a difficult scalability led to the unpleasant result that we had to give up this venture. I would definitely have a closer look in any new venture, where Oliver is involved as entrepreneur.
I know Oliver since our MBA in 1999. During our common time we met a lot for solving case studies, doing homework and studying. I experienced him as a very motivated and smart student with a pragmatic and unagitated appearance. Even more important is his mindset of always willing to support others. From my perspective he lives the right values and we are friends since then. For a German, he is a very good skier 🙂
Oliver is a very broad experienced Executive with main strengths in Sales and Business Development. Due to his focused and target orientated approach paired with relationship and management skills, he was able to achieve extraordinary results. During his time at Ident he was the main contributor to the sales results. He has a strategic, analytical and entrepreneurial mind set, is a customer orientated team player and builder with demonstrated decision making, problem solving and negotiation skills. It was a pleasure working with him. I was CEO at IDENT-Technology AG and supervised.
Oliver is a high-level, highly skilled manager, capable of designing and executing aggressive and innovative business plans in TLC industry. His personal skills makes him effective in developing personal and professional relationships at highest level. In short, he’s a MC Kinsey-grade professional.
Partner, Engagements, Memberships, Clients

BAFA listed Consultant: Company ID 168099
Honors & Awards

Winner of the Food Agritech Pitch
EIC Summit 2018European Innovation Council - Summit 2018
At the 2018 EIC Innovators‘ Summit in Berlin, FreshDetect Managing Director Oliver Dietrich was selected by a jury comprising investors, venture capitalists and business angels as the winner of the pitch competition in the food agritech category.

Horizon 2020 SME Phase 2
European Commission 2018European Funding for Research and Innovation 2018
The European Union is funding the high-tech start-up FreshDetect GmbH as part of its Horizon 2020 research and innovation programme. The funding is intended to facilitate the distribution and use of the BFD-100 hand-held.

Seal of Excellence
European Union 2017European Union 2017
The ‘Seal of Excellence’ is a quality label from the European Commission. It is awarded to project proposals which have been certified as of high quality in the review process of Horizon 2020 – the EU Framework Programme for Research and Innovation.

4th place in SZ founder competition
Gipfelstürmer 2017Gipfelstürmer 2017

Wirtschfts- woche 2014
Neumacher Finalist 2014Neumacher Finalist 2014
Neumacher Wirtschaftswoche Business Magazine Finalist (Top 7)

German winner of ‘get in the ring’
BAND 2014Start-Up Award 2014 - BAND (German Business Angels)

Winner Business Plan
Science4Life 2014Science4Life 2014

Winner Business Concept
Science4Life 2014Science4life 2014
Award Winner 2014 Team award for one of the best business concepts

Munich Business Plan
BayStartUp (evobis) 2013BayStartUp (evobis) 2013
Final round (7 out of 265) in the Munich Business Plan Competition 2013
Reference Projects
One of the Top 20 EMS (Electrical Manufacturing Services) in Europe
Project Manager
- Analysis, status determination and derivation of the further procedure for marketing the Lacon Small Parts Industrial Vending Machine
- Validation of various optoelectronic technologies and business models in the Authenticity Detection for Premium consumer goods environment
Awarded FoodTec Start-Up
Project Owner, Co-Founder and CEO
- Setting up FreshDetect
- Acquiring Investors & Financing
- Building the product (MVP & End product)
- Developing Business & Sales (scale-up international)